Web design and UI trends for 2020

Epitome Digital -

Web Design and UI Trends to Follow in 2020

Minimalism & White Space

Minimalism is one of those classic design trends that just keeps going. One of the most important elements of design is having a pretty good moment and that’s whitespace.

More and more designers (and their clients) are moving toward the direction of giving whitespace the appreciation it deserves and it’s with good reason.

Not only does whitespace give websites the simple, clean, minimalist look and feel that is so desirable in current design aesthetics of 2020 but it also allows individual elements of content to be more digestible and accessible to the user.

No longer is ‘the fold’ such an important aspect of web design, with more and more people using mobile devices to search the web, people are now not only used to scrolling, but it is expected.

The content was often crammed into a small area making it so difficult to read the bits that were actually important.

Take the Apple HomePod webpage for example. The use of whitespace around the product graphic really helps to draw the attention of the user to the parts that matter.

Designing for ‘dark mode’

For quite a while now, the dark mode design has been trending in both web and mobile design.

At Epitome, we as developers have been using dark themes for quite some time, and many developers would probably agree on what made the dark mode popular: the code.

If you are a developer or have seen some of them at work, for sure one thing we all could notice is the dark background they are coding on. It is actually for comfort, otherwise, if you are coding on a white background – it could damage your eyes. The blue light emitted from a white screen could  over time lead to damaged retinal cells.

Tailored Illustrations

Websites harness a large amount of visual tools in telling a compelling story. That might be illustrations, icons or photographs, visuals are no longer just placeholders to merely add some color to the page. Instead, web design is intentional in its use of imagery, utilising visuals to support the message.

To form a coherent visual language that encapsulates your brand’s vision, browse vector art collections for unique illustrations, icons and badges. Additionally, invest time in going through high quality media features to find images that are perfectly tailored to your brand’s specific needs.

Glowing and Luminous colour schemes

Well into 2020, we’re seeing courageous color pairings, used strategically to make web designs jump off the screen. Web design is becoming more bold and daring, using glow-in-the-dark neons and highly saturated colors in combination with darker, muted shades to give the designs a luminous feel.


Duotone web designs in particular make this trend shine. Duotone keeps reinventing itself to maintain its place at the forefront of design. This latest iteration is the boldest yet, relying on futuristic, neon pops of color and stark color opposites to make veritably vivacious visuals.